Categories of Personal Information (PI) | Specific Types | Categories of Personal Information (PI) Specific Types Business or Commercial Purpose for Which Each Category Will be Used |
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Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers) |
First name; Last name; Email address; IP address; |
Site access and interaction; Fulfillment of requests submitted through the Site; Personalize and improve the Site; Marketing; Internal database; Analyze the Site; Secure the Site; Customer service; and Legal compliance |
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. |
Age range; Phone number |
Site access and interaction; Fulfillment of requests submitted through the Site; Marketing; Internal database; Internal analysis; Customer service; and Legal compliance |
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement) |
Time and date of your visit to the Site; Time spent on the Site; Referring web page; Specific webpages you visited, including any third party websites reached through the Site; Internet service provider; Domain name servers; Types of computers or devices accessing the Site; Web browser type and version; and Behavioral data (opens, clicks) |
Site access and interaction; Fulfillment of requests submitted through the Site; Personalize and improve the Site; Marketing; Internal database; Analyze the Site; Secure the Site; Customer service; and Legal compliance |
Geolocation data |
Geographic region based on IP address; Area code and zip code associated with your web server |
Site access and interaction; Fulfillment of requests submitted through the Site; Personalize and improve the Site; Marketing; Internal database; Analyze the Site; Secure the Site; Customer service; and Legal compliance |